The history of Maserati in the automotive industry is rich with innovation, evolution, and motorsports. From its first models to modern-day achievements, the automaker has always been at the forefront of the car making world. This innovation has provided the groundwork for modern features, technology, and design aesthetics. Maserati has pushed the envelope, forcing the competition to follow suit, and as a result, has left a mark on the automotive world.
By identifying needs and predicting trends, Maserati has always stayed ahead, inviting other manufacturers to try and keep up. The result: a company built on hunting down success and invention. This automaker has never just made cars that are more advanced, it's also built machines that are crafted around the driving experience. With its fair share of roots in the motorsport world, Maserati understands what it takes to make a vehicle perform well, under any conditions.
Every Great Super Hero Has an Origin Story
Four brothers—Alfieri (pictured above), Ettore, Bindo, and Ernesto Maserati—started their humble car workshop in 1914 in Bologna, Italy, only a few months before Italy was engulfed in the First World War. The year 1926 saw the release of the very first Maserati automobile, the Tipo 26. Racing and competition were foundational principles built into the Maserati brand from the very beginning, and its vehicles competed and won right out of the gate. Those original cars were designed more with racing in mind than for use on the road, and the brand’s first real road car, the A6 1500 (pictured below), was unveiled in 1947 at the Geneva Motor Show.
The company relocated from Bologna to Modena, the home of Ferrari, in 1940. Almost 50 years later in 1999, Ferrari, Maserati’s arch-rival for many years, purchased the entire company. The two brands had battled for years, but then they worked together under the same roof. The partnership may have been a forced one at first, but over the years, it yielded terrific results for both parties. Maserati benefitted from Ferrari’s incredible wealth of knowledge and resources, which directly impacted the vehicles it was able to produce, and Ferrari was able to supplement its business by making Maserati its luxury division, while it could keep focusing on its core business.
One terrific example of the marriage between the two Italians is the Maserati MC12 supercar which was essentially the Enzo Ferrari supercar in new clothes and with Maserati’s trident badge on the hood. The company took the MC12 (pictured above) racing with incredible results, winning the FIA GT championship three years in a row from 2005 to 2007.
In 2005, Ferrari and Maserati’s parent company, FIAT, split the two brands up and paired Maserati with Alfa Romeo and Abarth
From the Track to the Street
Maserati also has a rich history of motorsport competition at the highest levels—1957 saw the brand secure its second Formula 1 title with the legendary Juan Manuel Fangio behind the wheel of the gorgeous 250 F (pictured below). Those early years also saw Maserati set numerous speed records and secure back-to-back Indianapolis 500 wins in 1939 and 1940.
Maserati’s current lineup of cars includes the Quattroporte and Ghibli sedans, the new Levante SUV, and the GranTurismo coupe. A new model, dubbed the Alfieri (pictured below) after one the brand’s founders, is slated to arrive sometime in 2022 and will be an entirely electric sports car. There are few brands on the road today with the history and reputation of Maserati, and all signs point to it being around for the long road ahead
Maserati is still committed to changing the automotive industry and it remains a leader in efficiency, performance, and luxury. Visit Velocity Honolulu at 888 Kapiolani Blvd., Honolulu, HI 96813 or contact our sales staff online today and let us show you how the rich history of Maserati has helped this brand generate some of the best vehicles on the market today.
Image Credit: Maserati